IN SHORT

As an independent consultant, I bring 23 years of marketing experience to my clients, offering expertise in omnichannel strategy, workshop facilitation, new business, and talent development.  A high EQ professional who is as skilled at reading people as I am at reading data, I’ve built integrated campaigns for clients of all sizes, grown books of business an average of +10% YOY, helped win more than $22M in new agency revenue, and led large teams through mergers, growth, and contraction.

EXPERTISE + OFFERINGS

RFP LEADERSHIP

For Agencies: Manage the development and presentation process for your next new business pitch, allowing your current FTE base to maintain focus on growing existing business.

For Corporate Marcom: Apply the insider expertise of an agency veteran to run your RFP process, including brief development, response review, screening, and selection advisory.

Expertise:

  • Account lead on more than 25 new business pitches combined at FCB Chicago, Merge and HLK, with more than $22M in collective new revenue wins over the past 7 years.

  • In prior agency positions, consistently grew revenue through a combination of organic projects and retainer increases (average +10% YOY). Led and successfully retained more than $6.5M in at-risk business.

LEADERSHIP FOR NEW + GROWING TEAMS

For Agencies: Short-term leadership for new or rapidly growing accounts. I'll design a team structure, client growth plan, and annual roadmap for your newly acquired client business. Or, I’ll plug into your team structure as an Account Management / Strategy hybrid talent.

For Corporate Marcom: Leadership for newly formed, developing or growing teams. I’ll design processes, assign accountability, teach fundamentals, and serve as a player-coach among your marcom staff.

Expertise:

  • More than 5 years’ experience in SVP-level department lead roles focused on change management, organizational design, and talent development. Responsible for profitably staffing as well as resource managing, developing, and career pathing teams ranging from 12 to 42 individuals.

  • Integrated teams throughout the course of an agency merger that coincided with the onset of the Covid-19 pandemic; established new processes, teams, and structures amid 2x agency headcount growth; stabilized and motivated teams during times of agency downsizing.

WORKSHOP DESIGN + FACILITATION

For Marcom Teams: Design and facilitate workshops that can help you shape your go-to-market strategy or upskill your teams.

Expertise:

  • Orchestrated workshops to inform annual plans, positioning, naming and go-to-market strategy for clients like Nestle’s SpoonfulOne, CSL Seqirus, MasterBrand, GEHA, and a soon-to-be launched financial services company.

  • Adept at mining input for key themes, identifying consumer truths, positioning brands for differentiation, and helping clients focus on their true marketing challenges.

BEFORE + AFTER WORK

Dog Mom • Yoga enthusiast • Peloton addict • She Runs It mentor • Indoor climbing novice